We are SetSail.

The new navigators of the science of selling.

Charting a new course to revenue

Our mission is to empower teams with a new way to sell. SetSail is the first Revenue Execution platform that combines machine learning and behavioral science to empower sales teams in one connected experience – from data to behaviors to revenue. Our goal is to finally automate all your sales initiatives and put you in control of your growth.

Our story

  • SetSail.co is founded

    Founded in 2018 by Machine Learning and Sales Productivity experts from Google.

  • Proven framework

    At Google, we pioneered a framework that boosted sales productivity by revolutionizing how sales reps are rewarded.

  • A whole new category

    In Oct 2019, we launched our Revenue Execution platform that tracks and rewards reps for making progress with deals.

  • Innovators join the wave

    Revenue Leaders from top brands chose SetSail to motivate wins: Dropbox, HubSpot, ADP, LinkedIn, Gong, and Pendo.

  • Going enterprise-scale

    Cisco launched SetSail across 90 countries to accelerate revenue and improve the customer’s buying experience.

Meet the Crew

We bring years of experience in CRM, Sales Management, and Data Science from leading companies and we are here to change the old way of doing sales.
Meet the SetSail Leadership team.

  • Before founding SetSail, Haggai was the Director of Revenue Acceleration at Google. He brings 20+ years of data science and strategy experience to the mission of transforming sales.

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    Haggai Levi

    Co-Founder and CEO

    Before founding SetSail, Haggai was the Director of Revenue Acceleration at Google. He brings 20+ years of data science and strategy experience to the mission of transforming sales.

  • Bert co-founded SetSail with Haggai after the two ran one of the most successful revenue projects at Google. Before SetSail, Bert got his Stanford PhD and ran a short stint at McKinsey.

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    Bert Lui

    Co-Founder and Chief Product Officer

    Bert co-founded SetSail with Haggai after the two ran one of the most successful revenue projects at Google. Before SetSail, Bert got his Stanford PhD and ran a short stint at McKinsey.

  • Jen joins SetSail from Google where she led data science for sales. Jen’s PhD in Physics comes in handy as she applies methodical rigor to the machine learning powers of SetSail.

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    Jen Hsin

    Co-Founder and Head of Data Science

    Jen joins SetSail from Google where she led data science for sales. Jen’s PhD in Physics comes in handy as she applies methodical rigor to the machine learning powers of SetSail.

  • Majed (or MJ) joins SetSail from SugarCRM where he built highly scalable CRM infrastructure. MJ brings years of experience of building secure, private, and scalable enterprise platforms.

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    Majed Itani

    Co-Founder and CTO

    Majed (or MJ) joins SetSail from SugarCRM where he built highly scalable CRM infrastructure. MJ brings years of experience of building secure, private, and scalable enterprise platforms.

  • Dean is a SetSail customer turned SetSail CRO. He brings years of experience building high-performing GTM teams at Pendo, Amplitude, Cloudera, and Sun Microsystems.

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    Dean Patton

    Chief Revenue Officer

    Dean is a SetSail customer turned SetSail CRO. He brings years of experience building high-performing GTM teams at Pendo, Amplitude, Cloudera, and Sun Microsystems.

  • Aygun-Suleymanova

    Aygun joins SetSail from Salesforce where she was the head of AI product marketing. She brings 10+ years of product and brand marketing experience in leading platform companies.

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    Aygun Suleymanova

    Vice President of Marketing

    Aygun joins SetSail from Salesforce where she was the head of AI product marketing. She brings 10+ years of product and brand marketing experience in leading platform companies.

  • Paulette joins SetSail from MindTickle and brings years of Customer Success leadership experience. Her sales enablement expertise paves a way to success for all SetSail customers.

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    Paulette Greene

    Head of Customer Success

    Paulette joins SetSail from MindTickle and brings years of Customer Success leadership experience. Her sales enablement expertise paves a way to success for all SetSail customers.

  • Srivatsa joins SetSail from Google and brings years of product, AI, and business experience. Srivatsa’s leadership inspires his rockstar team to build the world’s first signal-based Revenue Execution platform.

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    Srivatsa Marthi

    Head of Product

    Srivatsa joins SetSail from Google and brings years of product, AI, and business experience. Srivatsa’s leadership inspires his rockstar team to build the world’s first signal-based Revenue Execution platform.

Board & Investors

Backed by only the best in business

  • Praveen Akkiraju

    Managing Director, Insight Partners

  • Leyla Seka

    Partner, Operator Collective

  • Peter Wagner

    Founding Partner, Wing Venture Capital

  • Sarit Firon

    Managing Partner & Co-Founder, Team8 Capital

Values that drive us

Here at SetSail, we are building a different kind of a company. We focus on what really matters, strive for outstanding results, are respectfully honest, and appreciate life outside of work – enjoying time with family, pets, and friends. And we are true to our values in everything we do.

  • Do the right thing

    Our goal is to improve our customer’s business results. We celebrate when we do and admit when we don’t. We always stick to the truth and we don’t BS.

  • Focus on results

    We focus on outcomes, not effort or facetime. We constantly measure and improve our product. We pay attention to details, work hard and smart, and hold ourselves accountable to our teammates and our customers.

  • Be open and honest

    We are direct and respectful to each other. We encourage everyone to have an opinion and be engaged: give feedback to help each other grow, call out the elephant in the room, and do not be afraid to challenge politely.

  • Take a big breath

    We love our jobs but care about each other and other important priorities in our lives. We are optimistic and fun, and we cherish the journey we are on together. We are laser focused at work but also do not forget to pause and enjoy other things.

Join SetSail

Life at SetSail has been quite virtual lately. But that didn’t stop us from having fun and connecting as a team.

Build the future of sales with us.
We are growing fast and looking for great talent.

In the news

  • SetSail nabs $26M Series A to rethink sales compensation

    SetSail wants to upend the way sales people get compensated by paying them throughout the sales cycle, rather than a single commission after the sale closes…

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  • SetSail Leverages AI to Empower Sales & Increase Team Productivity

    AI-powered sales tracking, motivation and empowerment platform, leverages AI to identify signals…

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  • SetSail Debuts New AI-powered Solutions to Help Sales Teams Unlock More Revenue, Hosts First SetSail Voyage Sales Keynote

    Silicon Valley Startup Combines Data and Behavioral Science To Motivate…

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See the world’s first Revenue Execution platform in action.