How Is Peloton So Good at Getting Us To Exercise?
Welcome to The Science of Change podcast! In this first episode, our host Kristen Berman kicks it off with a case study on an enormously successful company: Peloton. Kristen sits with David Packles, Senior Director of Product Management at Peloton Interactive, to unpack the behavioral tactics used by this game-changing home fitness enterprise.
Research for this episode was compiled and summarized by Irrational Labs. Read and download the Peloton Citations.
(01:09) - How Peloton has completely changed the home fitness game.
(02:44) - Make it easier and shorter!: How Peloton figured out the perfect way to get the foot in the door.
(07:07) - Building accountability and commitment: The story behind Peloton’s customized social experience, plus “Here Now” and their coordinated start time features.
(16:10) - Daily and weekly streaks: The pros and cons of using tracking motivation techniques and nudges.
(20:40) - Implementation intention: How to capture the attention of different people through challenges, entertainment, and social accountability.
(23:51) - Do leaderboards really work?: Competition, presence, and simplifying the levels of success for users.
(28:40) - Consistency vs. routine: The best way to create a working out habit.
(35:32) - Explore and exploit: The importance of onboarding and letting people try different experiences and then settle into a habit.
(38:13) - Quickfire questions on Peloton: Surprises, news, learnings, tips, and other words of wisdom from David.
How Do Yelp Reviews Shape Our Choices?
In this episode, host Kristen Berman is joined by Akhil Kuduvalli Ramesh, VP of Consumer Product at Yelp. He explains why Yelp prefers quality over quantity when it comes to reviews and how your Yelp review creates community and helps new businesses.
How Does Asana Make Us More Accountable?
Paige Costello, Core Product Leader at Asana, joins the podcast to explain the features that help codify and amplify some of the key components that make work work.