How Is Peloton So Good at Getting Us To Exercise?
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Welcome to The Science of Change podcast! In this first episode, our host Kristen Berman kicks it off with a case study on an enormously successful company: Peloton. Kristen sits with David Packles, Senior Director of Product Management at Peloton Interactive, to unpack the behavioral tactics used by this game-changing home fitness enterprise.
Research for this episode was compiled and summarized by Irrational Labs. Read and download the Peloton Citations.
(01:09) - How Peloton has completely changed the home fitness game.
(02:44) - Make it easier and shorter!: How Peloton figured out the perfect way to get the foot in the door.
(07:07) - Building accountability and commitment: The story behind Peloton’s customized social experience, plus “Here Now” and their coordinated start time features.
(16:10) - Daily and weekly streaks: The pros and cons of using tracking motivation techniques and nudges.
(20:40) - Implementation intention: How to capture the attention of different people through challenges, entertainment, and social accountability.
(23:51) - Do leaderboards really work?: Competition, presence, and simplifying the levels of success for users.
(28:40) - Consistency vs. routine: The best way to create a working out habit.
(35:32) - Explore and exploit: The importance of onboarding and letting people try different experiences and then settle into a habit.
(38:13) - Quickfire questions on Peloton: Surprises, news, learnings, tips, and other words of wisdom from David.
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