How To Avoid These 3 Gift-Buying Mistakes

What Is The Science of Change?

Join host Kristen Berman, behavioral scientist and co-founder of Irrational Labs, as she chats with visionary product and organizational leaders to uncover their insights about user behavior — and how they’ve managed to change it.

How Is PFF Changing the Game of Football?

In this episode, Kristen talks with Eric Eager, VP of Research and Development at Pro Football Focus, a data collection and analysis firm, to discover the many ways in which they're changing the game of football with behavior science.

How Is Peloton So Good at Getting Us To Exercise?

From the way they’ve crafted workouts to their engagement strategies such as leaderboards and streaks, Peloton’s strategies look like a behavior science textbook. Join this conversation and peek inside the secrets behind Peloton.