October 5, 2021
How Is Peloton So Good at Getting Us To Exercise?

Welcome to The Science of Change podcast! In this first episode, our host Kristen Berman kicks it off with a case study on an enormously successful company: Peloton. Kristen sits with David Packles, Senior Director of Product Management at Peloton Interactive, to unpack the behavioral tactics used by this game-changing home fitness enterprise. 

Research for this episode was compiled and summarized by Irrational Labs. Read and download the citations here:
A Collection of Research on Exercise & Habits

 

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From the way they’ve crafted workouts to their engagement strategies such as leaderboards and streaks, Peloton’s strategies look like a behavior science textbook. Join this conversation and peek inside the secrets behind Peloton.

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