The Science of Change
How Did Lyft Change The Way We Ride?
In this episode, host Kristen Berman speaks with former Lyft CMO, Kira Wampler. Let’s take a ride into some of the behavioral principles that made Lyft a trustworthy transportation solution for millions.
How Does SetSail Drive Sales Productivity?
Bert Lui, Co-Founder & CPO at SetSail, joins the podcast this week to talk about driving the right sales behaviors within an organization to prioritize deals through goal visibility.
Behavior change is hard. Actively changing another person’s behavior is even harder. But many companies have been able to crack that code. They’re the companies who understand that people don’t always — or maybe even rarely — act rationally.
The Science of Change is a podcast that seeks to demystify how businesses apply the psychology of decision-making. Each episode features visionary product or organizational leaders to find out how they’ve leveraged data to learn about both their customers’ and their employees’ behavior — and how they’ve managed to change it. Those insights, along with some of the latest research in their fields, will help us get to the bottom of our core psychologies.
So let’s dig in and unlock the secrets behind The Science of Change.
New episodes premiere each Tuesday.