THE SCIENCE OF CHANGE


Never miss an episode of The Science of Change Podcast

Behavior change is hard. Actively changing another person’s behavior is even harder. But many companies have been able to crack that code. They’re the companies who understand that people don’t always — or maybe even rarely — act rationally.

The Science of Change is a podcast that seeks to demystify how businesses apply the psychology of decision-making. Each episode features visionary product or organizational leaders to find out how they’ve leveraged data to learn about both their customers’ and their employees’ behavior — and how they’ve managed to change it. Those insights, along with some of the latest research in their fields, will help us get to the bottom of our core psychologies.

So let’s dig in and unlock the secrets behind The Science of Change.

New episodes premiere each Tuesday.

Kristen Berman
Behavioral Scientist | CEO and Co-founder of Irrational Labs
Episodes
Episode 2
How Does Duolingo Get Us To Learn a Language?
From their daily streaks and batches, all the way to the length and difficulty of each exercise, Kristen and Duolingo’s Head of Product Management Cem Kansu unpack the behavioral science behind Duolingo App. Listen and learn from the challenges, Cem and his team have managed to solve.
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Episode 1
How Is Peloton So Good at Getting Us To Exercise?
From the way they’ve crafted workouts to their engagement strategies such as leaderboards and streaks, Peloton’s strategies look like a behavior science textbook. Join this conversation and peek inside the secrets behind Peloton.
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Trailer
What Is The Science of Change?
Join host Kristen Berman, behavioral scientist and co-founder of Irrational Labs, as she chats with visionary product and organizational leaders to uncover their insights about user behavior — and how they’ve managed to change it.
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