CRMs are only as good as the quality of the data in them. But when sales teams rely on sellers to input information about their conversations with prospects, you end up with incomplete, inaccurate, and inconsistent data. That means that your sales reporting and the strategic decisions you make will rest on bad information. AI helps by capturing, organizing, and syncing data from across your go to market stack to your Salesforce CRM. It provides additional context by identifying key elements of a deal, like is the deal multi-threaded, what are the persona of the buying team, and more. Detailed information like this gets added to your CRM. The result is that sales leaders can get far more accurate insight from their CRM, allowing them to make better strategic and tactical sales decisions for their team.