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To understand the role of voice recognition and natural language processing (NLP) in sales-related applications and interactions.

Natural language processing has generated a wealth of intelligence for sellers. It does so by generating transcripts of calls and video conferences and sharing those with the sales team. When you have these transcripts, AI can then mine the discussion to learn a prospect's challenges and key pains. The various scripts can be aggregated and assessed from a MEDDICC perspective too. That intelligence allows sales teams to spot deals at risk and recommend next best steps to close more deals.

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