When sales reps are required to enter data into Salesforce the result is problematic. Some reps are more thorough. Some do it inconsistently. And all reps have different approaches to how they enter data. Even if data is automatically gathered and written back by tools, there are inconsistencies in how the data is synced by these various technologies. That means that the data that sales leaders and sales operations teams aren't able to rely on the resulting reports. SetSail ensures that the data is accurate and complete by automating the collection of data across the go to market team. That means that all sales data is orchestrated and organized for maximum value to the sales organization.