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What sales methodology should I use?

The right sales methodology depends on a lot of circumstances. Consider your industry, target audience, product, and sales team, and choose the methodology that makes the most sense for you.

Some common ones include SPIN Selling, Challenger, BANT, and MEDDIC/MEDDPICC.

SPIN is great for complex sales that require you to uncover a lot about the customer before making the sale. Challenger is good if you have reps who can guide the customer’s decision-making process. BANT is more straightforward, and primarily helps in prioritizing leads. MEDDIC/MEDDPICC and well-suited for complex B2B sales with lengthy sales cycles. Ultimately, choose what works best for your situation.

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