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How does AI-driven predictive analytics assist in forecasting sales outcomes and trends?

Forecasting deals can be a tremendous challenge. Generic tools aren't especially helpful at predicting which deals will close and which won't because they tend to rely on standard information that isn't tuned to the reality of your business. SetSail instead looks at the actual activities that sellers have undertaken. It assesses communications and with whom they took place by personae. The result is a deeper understanding about what actions truly influence whether a deal will close or not. Your forecasts are more accurate -- and you can focus resources on risky deals.

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